OIV must embrace the digital revolution to stay relevant

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The director general of the OIV has called upon the global wine industry to more quickly embrace the opportunities afforded by new technologies, in order to stay relevant in a fiercely competitive world.

Speaking at the inaugural symposium on the Digitalisation of the Vine and Wine Sector, Pau Roca, director general of the International Organisation of Vine and Wine, said “digital tools and data sciences are driving the most innovative changes seen in our lifetime, transforming societies and the world economy.”

Full article can be found at Harpers

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